IKON international Global Trade Experts
Our company is an international expert in providing innovative approach to trade and export development, mentoring and export training to companies worldwide. Through import ex


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Great 2 days in the beautiful city of Tallinn capital of Estonia. A privilege to be presenting at the International Event with amazing speakers.

Nataliia Hinde
WTO World Forum in Geneva 2018

Attending the WTO World Forum in Geneva discussing future challenges and opportunities for global trade - what will it mean for the prosperity of business, people and communities.

Nataliia Hinde

One more country, one more fair, however successful formula how to get the results during and after exhibitions is the same!

Busy week ahead in Geneva understanding key issues and opportunities in Global Trade, which we definitely implement in our projects)!

Just recently we have developed new and exciting programme “How to create prosperity from International Trade”!

Press button below to contact us for more details.


Nataliia Hinde
Maison et Objet in Paris 2018

It was a real pleasure to visit Maison et Objet in Paris. It is the leading event of the design week and is actually regarded as the leading lifestyle and design trade show in the world.

The most extraordinary thing about Maison & Objet Paris that it is constantly reinventing itself, year and year, bringing new ideas and inspirations throughout.

It was great to catching up with old friends and meeting new faces!!!

Nataliia Hinde

Вот так прошел еще один успешный тренинг в Минске в группе с растущими и открытыми к развитию компаниями!

Разные компании, страны, сектора и возможности, а вопросы импорта и экспорта одни и те же.


Nataliia Hinde
Дистанционный Проект «Экспорт – дорога к прибыли»

Совсем недавно подошел к концу проект «Экспорт – дорога к прибыли». На этот раз мы работали с Промышленными Дизайнерами из России и совместно с каждой компанией формировали алгоритмы выхода на Экспорт!

Каждая из компаний проделала невероятный объем работы в течении проекта! Всегда приятно иметь дело с талантливыми и профессиональными людьми!

Nataliia Hinde
Дорога к успеху!

Как сказал Бенджамин Франклин: “ Инвестиции в знания всегда дают наибольшую прибыль”. Приобретайте новые навыки и инвестируйте не только в свой бизнес, но и в себя – это дорога к успеху!

Nataliia Hinde
Scottish World Trade Summit Edinburgh

 Thank you to Lesley Batchelor OBE, Director General of the IOE&IT for organisation of Scottish World Trade Summit in Edinburgh yesterday. It was a great event.

Good to hear success stories from experienced UK exporters. We wish more companies could get involved in global trade to raise their goals and ambition.

Nataliia Hinde
Milan Furiosalone 2018

It is fantastic feeling to be around talented people and more enjoyable is to work with them. Furiosalone is another platform that also give origin to plenty other events and exhibitions during the Milan Design Week.

Nataliia Hinde
Salone del Mobile 2018 Milan

There was a time when literally, all roads led to Rome. That is obviously no longer true, but for Milan this week, it is. As the design world heads to Milan for the annual Salone del Mobile, so we do as it is crucial for market visits agenda this year!

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Nataliia Hinde
Milan Design Week

There’s no place in the world we’d absolutely rather be in April than Milan. It’s like going to Paris in January and not going to the Maison et Objet. It’s virtually impossible to miss it.

We are looking forward to explore all opportunities next week through the world's biggest design event in Milan.

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Nataliia Hinde
Why Export to Belgium

Belgium is a compact and diverse market, sitting on the cultural and linguistic border of Germanic and Latin Europe.  It is composed of the francophone Wallonia region to the south, the Dutch speaking Flanders region in the north, and the bilingual capital region of Brussels.  There is also a small enclave of German speakers.  This diversity makes it an ideal market for many exporters to test their products before expanding distribution throughout Europe. 

In short, Belgium’s central location in the wealthiest region of Europe makes it an ideal gateway for exports to Europe. Within a radius of 300 miles, 140 million EU consumers can be reached representing 60% of Europe’s purchasing power.

Low energy prices and interest rates, and a favourable euro/dollar exchange rate continue to stimulate economic growth and fuel exports, especially given Belgium’s unique position as a logistical hub and gateway to Europe.  

Exporters can penetrate the Belgian market through importers/distributors, wholesalers or specialised retailers, depending on their products and their company size.  Exporters will have to focus on innovation, quality and competitive pricing to successfully enter this market. 

Nataliia Hinde
Market visits – distributor premises

It is so important to visit export market and meet potential distributors, agents and customers.  You can understand better your partner’s capacity and capability. Generally, you can get a feel for the market. On the photo, our experience of market visits to Malta and France.

Nataliia Hinde
Business Travel Abroad

Even in this time of advanced technology, where businesses can connect with their consumers virtually from thousands of miles away, face-to-face connections are still valuable. But before hopping on the next flight to another country to meet with potential or current partners, do some research. This means learning about the history, culture, customs, and business practices of the countries you wish to visit. Understanding local culture and etiquette can be the difference between making and losing a sale, and can go a long way in making you stand out among the competition.

Before heading overseas on a business development trip, view the Country Commercial Guides which provide the latest market intelligence for more than 140 countries. The Business Travel Information chapter includes a wealth of information to help prepare you for international travel:

·       Local Time

·       Business Customs

·       Language

·       Visa Info

·       Geography/Climate/Weather

·       Currency/Currency Converter

·       Telephone Use

·       Web resources

·       Health/Medical Insurance

·       Travel advisory

Nataliia Hinde
Market Research Brief

High value research depends on the market research brief. The brief is important to the researcher: it educates and influences the choice of method. It gives the objective to which the project is geared.

Once you have clarified what you want to know you need to scope this out in a brief that gives clear direction. Using ‘who, what, why, where and when’ as a starting point is always a good way to ensure you are covering all the relevant details:

·       Who is this research for?

·       Who are to be contacted?

·       What is to be researched?

·       Why are you conducting the research? Are you looking to get further insight, to gain information, to inform strategy? 

·       Where will the research be conducted and how? Which channels are you considering using: online surveys, telephone, face to face, focus group or a combination of all or some?

·       When will the research be conducted? What is your anticipated timeline, when do you anticipate the research to commence, have you a deadline for when it is to be completed by?

·       Other considerations are budget, if you are able to give an indication then this will help your researcher tailor your project and deliver results within monetary constraints.

Communication is key when agreeing the boundaries of the research project and although delivering a comprehensive brief is a great starting point remember to be open to suggestions, to get the best of the researcher’s knowledge, or indeed bring them in to discuss the preliminary brief, so they can bring their experience to the table and help you finalise arrangements.

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Nataliia Hinde
Questionnaire Vs Survey

Key Differences Between Survey and Questionnaire

The difference between survey and questionnaire can be drawn clearly on the following grounds:

  1. The term survey, means the collection, recording, and analysis of information on a particular subject, an area or people’s group. Questionnaire implies a form containing a series of ready-made questions, delivered to people for to obtain statistical information.
  2. The survey is a process of collecting and analysing data, from the population. On the contrary, the questionnaire is an instrument used in the acquiring data.
  3. The survey is a time-consuming process, whereas questionnaire is the least time-consuming method of data acquisition.
  4. The survey is conducted while questionnaire is delivered, distributed or mailed to the respondents.
  5. In a survey, the questions asked in the survey can be open ended or closed ended, which depends on the topic, for which the survey is carried on. On the other hand, in the questionnaire the may include close ended questions only.
  6. The answer provided by the respondents during the survey can either be subjective or objective depending on the question. In contrast, the respondents provide objective answers to the questionnaire.
Nataliia Hinde
Qualitative Vs. Quantitative Research

Many times those that undertake a research project often find they are not aware of the differences between Qualitative Research and Quantitative Research methods.  Many mistakenly think the two terms can be used interchangeably.

So what is the difference between Qualitative Research and Quantitative Research?

Qualitative Research

Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem. Qualitative data collection methods vary using unstructured or semi-structured techniques. Some common methods include focus groups (group discussions), individual interviews, and participation/observations. The sample size is typically small, and respondents are selected to fulfil a given quota.

Quantitative Research

Quantitative Research is used to quantify the problem by way of generating numerical data or data that can be transformed into usable statistics. It is used to quantify attitudes, opinions, behaviors, and other defined variables – and generalize results from a larger sample population. Quantitative Research uses measurable data to formulate facts and uncover patterns in research. Quantitative data collection methods are much more structured than Qualitative data collection methods. Quantitative data collection methods include various forms of surveys – online surveys, paper surveys, mobile surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal studies, website interceptors, online polls, and systematic observations.

Debates have been ongoing, tackling which method is better than the other. The reason why this remains unresolved until now is that, each has its own strengths and weaknesses which actually vary depending upon the topic the researcher wants to discuss. This then leads us to the question “Which method should be used?”

If your study aims to find out the answer to an inquiry through numerical evidence, then you should make use of the Quantitative Research. However, if in your study you wish to explain further why this particular event happened, or why this particular phenomenon is the case, then you should make use of Qualitative Research.


Nataliia Hinde
Country Trading Block: Ukraine

The EU and Ukraine have provisionally applied their Deep and Comprehensive Free Trade Agreement (DCFTA) since 1 January 2016. This agreement means both sides will mutually open their markets for goods and services based on predictable and enforceable trade rules.

Small and Medium sized Enterprises (SMEs) in Ukraine can receive support from the EU's SME Flagship Initiative. This initiative allows SMEs in Ukraine, Georgia and Moldova to access approximately € 200m of EU grants. This funding adds to the new trade opportunities with the EU that have been created by DCFTA.


·       Ukraine exports to the EU amounted to €13.1 bn in 2016. The main Ukraine exports are raw materials (iron, steel, mining products, agricultural products), chemical products and machinery.

·       The EU exports to Ukraine amounted to over €16.5 bn in 2016. The main EU exports to Ukraine include machinery and transport equipment, chemicals, and manufactured goods.

·       Total trade between the EU and Ukraine increased by 27.1 % from January to August 2017 vs January to August 2016. In that period, exports from EU to Ukraine increased by 26.6% whereas imports from EU to Ukraine increased by 27.7 %.

·       The EU is a large investor in Ukraine. EU investors held investments worth around €16.1 bn in Ukraine in 2015.

In the longer term, this should support Ukraine's economic development and generate more demand for European product and services – a win-win situation.

Nataliia Hinde
Value of Market Research to Technology Industry

In a recent survey, Research Now, the global leader in digital research data for better insights and decision-making, and Lawless Research, a leader in market research for the technology industry, found that technology companies that conduct market research derive insights that are critical to their company's success, from higher customer satisfaction to greater innovation.

Some key findings in the report include:

·       83% of technology companies say the insights gained from market research are critical to their company's success.

·       Nearly six out of ten technology companies conduct surveys to measure customer satisfaction, and eight out of ten technology companies say survey research leads to higher customer satisfaction and better strategic decisions.

·       Tech start-ups are underutilising survey research, despite the many benefits it offers. Only 6% of tech companies conducting market research are less than five years old, and most firms conducting survey research have been in business for 20 years or more.

·       When asked how their businesses have benefited from conducting survey research, more than seven out of ten companies cited increased competitive advantage and improvements in product design; while six in ten experienced greater innovation and an increase in sales or market share.

The online survey consisted of 300 U.S. technology company professionals who had conducted or commissioned a market research survey in the past 12 months. Respondents were drawn from Research Now's B2B online panel.

The full report is available for download here: http://offers.researchnow.com/technology-research-report-download    

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Nataliia Hinde